The TECNO Ghana Menswear Week 2024 was a spectacle on September 1 at the World Trade Centre in Accra, showcasing the best of African fashion while highlighting the intersection of style and technology.
Sponsored by the TECNO CAMON 30 series, the event drew over 250 fashion enthusiasts and featured top designers from across West Africa.
Designers from Ghana, Nigeria, Senegal, Ivory Coast, Benin, and Togo presented a diverse range of collections, blending traditional African influences with contemporary fashion.
The runway came alive with bold colours, intricate patterns, and innovative designs, reflecting both the vibrancy and cultural depth of the continent’s fashion industry.
As the headline sponsor, TECNO Ghana leveraged the event to showcase its latest CAMON 30 series smartphone, positioning it as the perfect accessory for the style-conscious individual. Known for its sleek design and professional-grade photography features, the CAMON 30 series was seamlessly integrated into the evening’s proceedings.
One of the evening’s highlights was the TECNO Show, a special segment where designers created bespoke suits inspired by the CAMON 30’s colour palette. Models walked the runway holding CAMON 30 devices, illustrating how the smartphones complement modern life.
This fusion of fashion and cutting-edge technology created a visually stunning display, reinforcing the CAMON 30 as a symbol of innovation and style.
Beyond the runway, TECNO offered guests an interactive experience, showcasing the CAMON 30 series and other TECNO AloT products. Attendees explored the smartphone’s exceptional portrait photography and light sensitivity features, which have set new standards in mobile technology.
Curated gifts also allowed guests to experience the CAMON 30’s features firsthand.
The collaboration between TECNO CAMON 30 and Ghana Menswear Week 2024 underscored TECNO’s commitment to creativity and individuality, aligning the brand with the bold, expressive styles of African fashion. By integrating its technology with the vibrant world of fashion, TECNO Ghana is not only promoting its brand but also supporting the rise of African fashion on the global stage.
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