…and Introduces the ‘See Now, Buy Now’ Model
In a world that demands women to be everything at once, Andrea Iyamah’s Fall/Winter 2024 collection, aptly called “The Grace to Do It All,” offers a powerful and timely tribute. With its debut of the See Now, Buy Now model, consumers can
access the collection immediately.
“Designing for women means acknowledging their dynamic lives,” says Andrea Iyamah. “This collection is a reflection of the intricacies of women’s lives—multi-dimensional and beautiful”
This collection is a reflection of the intricacies of women’s lives—multi-dimensional and beautiful”
The collection draws inspiration from the natural world, channeling the grace and strength found in the smallest details, like the mane of a horse. The collection’s satin drapery reflects this elegance, while the in-house KAVA print showcases autumnal hues—cinnamon brown, olive green, burnt orange, and black onyx—mirroring the beauty of falling leaves and chilly nights.
At the heart of this collection are versatile, functional pieces: structured crepe blazer dresses, Andrea Iyamah’s signature dome waistline, and newly developed jacquard mini dresses. Returning fan favorites like the EDAR jumpsuit and SOMBRA bodysuit are featured in fresh colorways, offering timeless options with a modern twist.
To celebrate the collection’s theme, Andrea Iyamah hosted an intimate brunch during NYFW with influential women across fashion, entertainment, art, design, and business—women who truly embody what it means to ‘do it all.’
Shop “The Grace to Do It All” now at [andreaiyamah.com] Prices range from $120 to $400.
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