In an exclusive launch event at the Vlisco Shop at Accra Mall, Vlisco Ghana, unveils its latest collection, coinciding with the Vlisco Women’s Month campaign launched early on in March.
The event which was attended by Vlisco’s past Brand Ambassadors including Elizabeth Patterson, Dr Mrs Ellen Hagan, Yawa Hansen-Quao, Regina Honu, Eugenia Tachie-Menson, Edith Uyovbukerh doubled as an occasion to unveil Nisirine Naa Ashorkor Mensah-Doku as its first Ghanaian Influencer.
Vlisco, the renowned African textile brand with a heritage of 177 years, has over the years celebrated women from diverse backgrounds. The new collection dubbed “Eclectic Cool” is inspired by the women shaping legacies in diversity and with authenticity.
Performing at the event, Theresa Kufour, a budding poet, in her rhythmical spirit, hailed the powerful, feminine masters radiating elegance and sophistication as they shutter glass ceiling and inspire all women to greatness in their daily endeavours.
Speaking at the event, Deborah Sowah, Brands Manager of Vlisco, in her engagement with the media mentioned, “we are a brand for every woman. We believe in celebrating the power of womanhood not just on International Women’s Day, but throughout the entire month of March. That’s why the Vlisco brand worldwide has teamed up with the remarkable women of Vlisco to create a special campaign, “Every Woman” providing a platform to tell the remarkable stories of these phenomenal women”
The Eclectic Cool fabrics comes in variety of colours in Grand Super Wax, Wax and Super Wax with floral and offbeat colour combinations for the modern woman.
Naa Ashorkor, Vlisco Ghana’s first Brand Influencer who graced the occasion elegantly expressing her fashion sense in one of the new excidly interacted with the invited guests stating, “As Vlisco’s first Ghanaian influencer, I’m privileged to champion the brand’s mission of celebrating extraordinary women who shape our society. I am happy to be riding on the shoulders of several inspiring women including the past Seven (7) Ambassadors of Vlisco Ghana. Through our collaboration as an influencer, I aim to re-echo beauty, style and grace of the fashion landscape in Ghana by showcasing the connexion between luxury, heritage, and female empowerment. Together, we’re creating trends; elevating narratives and empowering women to embrace their unique identities with confidence and style. Follow me for more inspiration on how to style your true original Vlisco.”
Vlisco invites all customers to visit the Vlisco shop at Accra mall to purchase these new fabrics and more.
Follow us on all our social media platforms to learn from the inspiring stories being shared on Vlisco’s social media channels. Join the conversation on Instagram and Facebook to celebrate the diverse and empowering stories of women everywhere!
